Grand Iceberg and Growberry Join Forces to Accelerate Nokia RXRM’s GTM Transformation
Singapore, July 2025 — Grand Iceberg Group is proud to announce its partnership with Growberry, supporting Nokia RXRM in building a smarter go-to-market (GTM) system and scalable revenue model designed for global growth.
“Helping Nokia RXRM evolve its GTM systems and align around recurring revenue model was both a strategic and cultural challenge. Together with Growberry, we focused on embedding modern SaaS principles into Nokia’s industrial offering — creating a GTM system that doesn’t just sell hardware, but grows recurring revenue across the full customer lifecycle.”
Introducing Nokia RXRM
Nokia RXRM is transforming work environments by providing immersive, real-time experiences that revolutionize collaboration. RXRM utilizes 360° video, 5G connectivity, and spatial 3D audio to improve business productivity, enhance employee safety and well-being, and initiate a more sustainable working world. The RXRM solution includes: software, hardware and project implementation.
The Challenge 2025: Going Beyond Innovation
Nokia’s enterprise business is growing globally, with RXRM representing the next wave of intelligent, connected solutions. But while the innovation is strong, the go-to-market challenge is significant. Nokia sought to evolve from traditional unit sales and licensing toward a recurring revenue model that better supports bundled product offerings and increases customer lifetime value.
To drive this transformation, Nokia partnered with Growberry and Grand Iceberg.
The Focus: Improve GTM Performance with New Approach
Mapping the full customer journey — from acquisition to renewal and expansion
Designing systems that put product usage and value realization at the center
Aligning marketing, sales, customer success, and finance around a unified model
Introducing recurring revenue metrics (ARR, NRR, LTV, usage) into business operations
Driving change through clear structure, systems, and executive alignment
Why It Matters
This partnership reflects a broader shift across global enterprise technology landscape: the shift from just selling products to delivering recurring impact at scale in the era of AI.
Project Presentation at Bloom 2025 Event on Youtube
Press Play for 15min Project Presentation.
“Running a business that delivers hardware, projects and software, we needed fresh eyes to cultivate our business processes and metrics. Growberries offered potent SaaS insights combined with a clear grasp of our unique operations. They truly helped us flourish into a more focused and productive company when it comes to customer acquisition, retention and sustainable growth.”
About the Partners
Growberry is a Finland-based advisory company helping high-tech companies and industrial enterprises design revenue systems and digital transformation projects for lasting success.
Grand Iceberg is a boutique tech management consulting firm. We accelerate B2B software company growth from 0 to 100M€ ARR by improving strategy, technology, and execution.
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