Grand Iceberg and Growberry Join Forces to Accelerate Nokia RXRM’s GTM Transformation
Singapore, July 2025 — Grand Iceberg Group is proud to announce its partnership with Growberry, supporting Nokia RXRM in building a smarter go-to-market (GTM) system and scalable revenue model designed for global growth.
“Helping Nokia RXRM evolve its GTM systems and align around recurring revenue model was both a strategic and cultural challenge. Together with Growberry, we focused on embedding modern SaaS principles into Nokia’s industrial offering — creating a GTM system that doesn’t just sell hardware, but grows recurring revenue across the full customer lifecycle.”
Introducing Nokia RXRM
Nokia RXRM is transforming work environments by providing immersive, real-time experiences that revolutionize collaboration. RXRM utilizes 360° video, 5G connectivity, and spatial 3D audio to improve business productivity, enhance employee safety and well-being, and initiate a more sustainable working world. The RXRM solution includes: software, hardware and project implementation.
The Challenge 2025: Going Beyond Innovation
Nokia’s enterprise business is growing globally, with RXRM representing the next wave of intelligent, connected solutions. But while the innovation is strong, the go-to-market challenge is significant. Nokia sought to evolve from traditional unit sales and licensing toward a recurring revenue model that better supports bundled product offerings and increases customer lifetime value.
To drive this transformation, Nokia partnered with Growberry and Grand Iceberg.
The Focus: Improve GTM Performance with New Approach
Mapping the full customer journey — from acquisition to renewal and expansion
Designing systems that put product usage and value realization at the center
Aligning marketing, sales, customer success, and finance around a unified model
Introducing recurring revenue metrics (ARR, NRR, LTV, usage) into business operations
Driving change through clear structure, systems, and executive alignment
Why It Matters
This partnership reflects a broader shift across global enterprise technology landscape: the shift from just selling products to delivering recurring impact at scale in the era of AI.
Project Presentation at Bloom 2025 Event on Youtube
“Running a business that delivers hardware, projects and software, we needed fresh eyes to cultivate our business processes and metrics. Growberries offered potent SaaS insights combined with a clear grasp of our unique operations. They truly helped us flourish into a more focused and productive company when it comes to customer acquisition, retention and sustainable growth.”
About the Partners
Growberry is a Finland-based CRM and commercial excellence advisory firm helping high-tech companies and industrial enterprises design revenue systems and digital transformation projects for lasting success.
Grand Iceberg Group is a boutique tech management consulting firm headquartered in Singapore, helping B2B software and hardware companies scale from €1M to €100M in ARR through improved strategy, technology, and execution.
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